UAE is Unique, Beautiful and Ambitious; so should be the Search, was always on my mind.

Thousands of knives when all you need is a Spoon.
Have you ever searched in the search engines for things in UAE and found the results to be totally not what you were looking for? I encountered it many times; couldn’t find something so changed my search terms. Sometimes when I couldn’t find what I was looking for from search engines, I would speak to someone and ask them. Majority of the time, people’s knowledge was much better than what the search engines offered. I wished someone created something that allowed the content from UAE to be searched in a way that makes better sense.

“Don’t just dream it, do it!” It took me two years to figure out; people don’t want to compete in the search market, Just because there are other big search engines. One day frustrated I yelled “We need our own search engine, maybe I should create it”. As time went by, the idea started to grow on me. My true passion which also coincided with what I’ve always been good at, love of UAE and technology. With the help of family and a few passionate like-minded people, I finally made the plunge and never looked back.

Every time I felt overwhelmed or in the moment of weakness, I was able to look at my role models;

I felt when HH Sheikh Mohammed said ,
On aspiring to be ‘number one’: “We, in the UAE, have no such word as “impossible”; it does not exist in our lexicon. Such a word is used by the lazy and the weak, who fear challenges and progress. When one doubts his potential and capabilities as well as his confidence, he will lose the compass that leads him to success and excellence, thus failing to achieve his goal. I require you, youth, to insist on number one.”

HH was talking to me.

Inside.Ae was born. A search engine, which combines what is available online and allows you to localize it to what is important in the UAE by sprinkling it with local knowledge, adding to it and bundling it, for everyone else to consume. With every additional person searching for same thing, makes the bundle even better.

As more people find out about it and seeing how they come back again and again, is just amazing.
knowing that you started something, saw it through and you are seeing the benefits it brings to the people in my country, keeps me up at night, Keeps me thinking “how can we make it better”?

While you are using inside.Ae, please think “how can it be better” and send your feedback/ideas. What you see is the result of handful of people, combining their thoughts together, Imagine if it included your ideas also.

Khamis Al Matrooshi

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